About

Impulse is India’s first “dress the moment” fashion delivery service — built for people who don’t like to wait.

We bring curated streetwear, everyday essentials and going-out fits from your favourite independent brands straight from local shelves to your doorstep, in as little as 60 minutes (in select areas). No endless scrolling, no week-long shipping, no “what do I wear?” panic before plans.

Founded in Gurugram under NOTSOBORING E-COMMERCE PVT LTD , Impulse sits at the crossroads of quick commerce and fashion. We partner with handpicked brands and stores, verify quality and sizing, and then handle the messy middle — inventory, logistics, and last-mile delivery — so you can focus on living your life, not tracking packages.

Our promise is simple:
See it. Want it. Why wait?

We’re starting with Gurgaon and surrounding areas and expanding city by city. If you love fashion, hate waiting, and believe great fits should be as fast as food delivery, you’re exactly our kind of person.

Welcome to Impulse — your wardrobe on demand.